Old Meets New: Combining AI Technology with ABM Strategy
In the recent past, industrial manufacturers would hunt new business by identifying their prey and commence on the great new business safari. How many times have you heard the phrase, “We should be doing work with that company.” Most industrial manufacturers know who...
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Reverse Engineering Your Prospecting Process
The latest technology, among many, to be discussed in the digital marketing world is AI (Artificial Intelligence). In fact, most digital marketing professionals have identified consumer personalization and artificial intelligence as the two most likely candidates for...
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New Digital Marketing vs. Traditional Marketing Techniques
Industrial manufacturers have been surviving for years on relationship sales techniques that are becoming harder to initiate with the advent of the cyber world. Clients sales have been built by interpersonal highly trusted relationships. New customers traditionally...
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New Markets: The Value of a Competitive Analysis
In order to discover the information for the foundations of an effective digital marketing strategy, you must first understand your underlying vertical industry. After you have completed the full analysis you should be able to: Identify your position and the position...
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Survival of the fittest. The digital jungle has changed and you need to adapt to survive
Your company can’t grow or maybe even survive without new sales leads. Is your current approach to attracting new customers outdated and not delivering the same ROI as it used to? Traditional sales tactics are becoming more of an exception than the rule. More...
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